On August 29, the Cyclones unveiled their new branding to the public! This process, which took nearly two years two complete, was a tremendous undertaking for the team and Cincinnati-based marketing firm, LPK.

In this behind-the-scenes piece, Cyclones General Manager Kristin Ropp, Cyclones Marketing Director Sean Lynn, and LPK Creative Director Matt Fearn offer insight into the process.

For more, visit CyclonesHockey.com.